A team of Lumalive models from Boost Products were present at the AutoRai to attract the attention of visitors to the various Mazda stands, as well as to collect their contact details. The visual expressions presented on the clothing of the models communicated brand and product related messages which created a enganging experience at the stand. After leaving the contact details with a Lumalive model, visitors could get a test ride from Mazda. More than 3000 visitors exchanged their contact details with the Lumalive models and got their test rides from Mazda. Because of the mobility of the Lumalive communication medium, the models were able to create an unforgettable brand experience at various locations in the exhibition, including the entrance where visitors were given a warm welcome from Mazda, and at Mazda’s Press event where the presence of the Lumalive models further strengthened Mazda’s overall brand experience.
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