Digital Souk event at Heathrow Airport

Boost Products and Ogilvy hosted Digital Souk, a 3-day event for 350 GSK marketers worldwide. At the introduction speech for the opening of the event, Lumalive Event Gear MC was used to attract attention to the speaker. During the remainder of the evening, the 5 hosts attracted a very high level of attention from the visitors and generated genuine interest in Lumalive as a new form of media.